Thursday, 30 November 2023

Swan Hill Incorporated

Rikkie-Lee TYRRELL (Northern Victoria) (10:28): Last week I visited the magnificent town of Swan Hill, which is of course nestled on the mighty Murray River. With this prime location coupled with its new numerous tourist attractions, it is no wonder that Swan Hill welcomed a total of 755,000 ‍visitors to the region last year, injecting a total of $236 million into the local economy. During my visit I was fortunate enough to meet with the chair John Charleson and marketing manager Remi Maher of Swan Hill Incorporated, a local organisation dedicated to promoting the Swan Hill region and the fantastic lifestyle it offers as a place to visit, shop, live and work. Swan Hill Incorporated was established around the year 2000, and it currently has 154 members and businesses who contribute an agreed annual rate that is tiered depending on the type of business and the projected proceeds generated from the program. This is a collaborative approach by all members, who know that the rate they pay goes to promoting the Swan Hill region and bringing more people to the town, which is great news for businesses and residents alike. I want to thank John and Remi for the catch-up and congratulate Swan Hill Incorporated for this innovative approach and its contribution in making Swan Hill the great tourist destination that it is today.